Hello! I recently attended Aerie's 2012 Summer Preview Event here, in the rainy Seattle area. In case you didn't know, Aerie is the sister company to American Eagle. Which, if you've read my blog for any amount of time, you will know that I love. Their jeggings are amazing. So comfortable and easy to wear. I think I wear them in like every single outfit post. Yeah. It's a problem.
But, anyway, I was invited to check out the new summer wear that is now available in stores. I went with my sister and we both immediately fell in love with the bathing suits. They have so many and they're all so brightly colored. They make me long for warmer weather. I also fell in love with their scarves and accessories. So. Many. Bright. Colors. I love it.
Also. Did you know that Aerie sells laundry soap? I couldn't believe it either so I had to take a picture. It is the second photo down, to the right. So weird. I had no idea. One thing I love about Aerie is their fantastic customer service. The one girl who helped me with my shopping was so nice. She remembered my name for much longer than I was expecting and when I needed a smaller size in the dressing room she was kind enough to grab it for me. All I had to do was push that blue button pictured above [the button next to the poster advertising a free trip to Coachella] and she came to help. Speaking of the dressing rooms, they were so nice and spacious. I've never been in there. I've always just bought accessories in store and then clothing online. It was a welcome experience. I'm going to have to make a few more instore trips to Aerie.
What do you think of Aerie's new Summer collection? I really, really liked it. Aerie really is a fantastic brand. The people behind their twitter and other social media are friendly and willing to communicate with their consumers. Good customer service is what makes or breaks a company. Last November I attended the Aerie Holiday Trunk show and I blogged about my time there. Click here to see that. What are your thoughts about Aerie? Please leave them in the comments below!
